The platform is rolling out a new feature that allows them to reduce the amount of AI-made videos appearing in their streams. This initiative comes as the company announced that it currently hosts in excess of 1 billion AI videos.
Testing and Rollout
The update is being tested over the next few weeks before a global release. This advancement coincides with a surge in content created by AI, fueled by new video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising content creators on a popular video site exclusively feature AI-generated videos. A large amount of this output is classified as “AI slop”, a term for poor-quality, bulk-generated content that is typically illogical or dreamlike.
Our research shows that many people appreciate content produced via AI tools, including computer-generated images to informative clips, and we aim to provide users the option to adjust the amount of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 mn pieces of content are submitted to the platform every day, making clips made by AI a limited portion of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI content they watch by accessing the topic control feature in the platform and picking the AI content topic. Further subjects that can already be adjusted under the filter encompass current affairs, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s rules mandate users to tag “realistic” AI-generated content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any realistic AI video that is not labeled can be taken down under its community policies.
Additionally, the service will from now on add an artificially created watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This action is designed to help prevent users from attempting to evade the labeling process.
Educational Initiatives
TikTok is additionally launching a two million dollar awareness program for experts and organizations to produce informative material about using AI responsibly. This program will support non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
The platform has defended its safety measures, following controversy over proposals to lay off hundreds of content moderators in the United Kingdom. TikTok is set to cut hundreds of positions in its content moderation division in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.
A company official clarified that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content prior to it has to be seen by humans. The platform stated a significant reduction in disturbing and violent content reviewed by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
